Båstad Challenge

Båstad Challenge is the theme for the SIR of Sweden collection. The campaign features well-known individuals with some connection to the town of Båstad. They are all chosen because of their strong character and personality, also because they are good spokespeople for the Båstad Challenge theme.

The campaign is photographed by Peter Elofsson , originally also from Båstad; however, today with New York as his work place. 

Campaigns by SIR

Legacy Edition

Legacy Edition

Grand Edition

Grand Edition

Norrviken Edition

Norrviken Edition

Peter Jöback

Peter Jöback